Logo design is the process of arranging symbols, images, and text in a way that effectively communicates the essence of a brand.
Creating a brand begins with the design of a logo. The visual identity of your company, its image, and how others perceive it are all dependent on logo design. It is one of the most crucial components in developing an effective marketing strategy for any company or organization. A well-designed logo can help you stand out from competitors, establish credibility, and generate client trust.
A good logo should be simple enough to be easily recognized by anyone who sees it; yet powerful enough to convey various messages about your business or organization through color scheme, imagery, and typography.